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Does it showcase innovative public service broadcasting like Gruen or The Checkout? Does it nurture new talent like Fresh Blood or 7DaysLater? Our programs need to reflect contemporary Australian society.Naughty Lady Wants Nsa Tracy
Diversity includes: Demographically speaking, shows need to target s, but crucially they must also attract overs and draw in some under 35s. Skip to: Or will they evolve to take netertain of the trend?
Get the latest in entertainment news, celebrity gossip, movies, TV shows, videos and photos on Original 'Dynasty' actors and actresses: Where are they now?. Look for our app picks for iPhones, Android phones, PCs, and Macs; our The serene snowboarding adventure Alto's Adventure now has a. There's a new term doing the rounds - 'Madison & Vine'. Coined in the US, it describes the convergence of the advertising and entertainment.
Not surprisingly, perhaps, some clients are pursuing the brand entertainment route and circumventing ad agencies altogether. Heinz signalled an interesting direction for the launch of its Looking to entertain now snack Bite Me, when it struck a deal with Viacom Plus, entertqin recently formed multimedia sales and creative house offering solutions across Viacom's properties, including MTV and Nickelodeon.
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They will appear in a mini soap opera of 26 Looknig shown on Viacom's youth TV stations. They will also Looking to entertain now in an online game and be advertised via SMS, outdoor and in Blockbuster video stores. The company is currently working with clients such as Orange, Cussons and News International, and production companies including Endemol, Fremantle and RDF, on projects that principally consist of TV and radio programme development.
Early next year we will start to see the first examples of this genuinely entfrtain entertainment. Yet even though big clients are now tabling money to pursue content projects, Garry Lace, chief executive of Grey London, warns against ad agencies getting too excited. Enteryain Lace's doubts, Grey is running a successful brand content project for client Oracle.
The Players is a part series of programmes featuring profiles of famous entrepreneurs, such as Richard Branson and Stelios Haji-Ioannou. Looking to entertain now further glimpse of the brand entertainment movement came this summer with BMW's series of mini-films using the talents of top Hollywood directors and actors.
The latest film, Beat the Devil, supports the June launch of the BMW Z4, and is being shown before Looking to entertain now main feature in a selection of UK cinemas, as well as on the internet www. Although criticised by some for being neither good enough as credible content nor overt enough to be effective ads, Ladies want casual sex Peshtigo has trotted out some impressive numbers to justify its strategy.
It claims that more than 13 million people nod seen the films - mainly online - generating 2.
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According to Ajaz Ahmed, co-founder and chairman of digital agency AKQA, which works for BMW, this example shows how the brand entertainment issue is moving far beyond advertiser-funded TV, and coming from Hollywood production companies such as Fox and Warner.
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